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BA in Marketing


Next enrollment cycle

September 2024

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First Year Course Fee

USD 14,280

Course Accredited By


  • 3 Years
  • On Campus
  • Undergraduate
  • Degree
  • Up to 8% scholarship

Campus: Dublin Main Campus. Looking for an introductory course to Marketing which will inspire you and expand your knowledge of traditional and digital marketing techniques?.


This three-year introductory degree equips students with the knowledge and capabilities required for success in a global marketplace. This Marketing degree fosters student's entrepreneurial spirit and encourages them to flex their creative skills to become dynamic team players.

  • Our BA in Marketing is available on a full-time basis over a three-year period. This degree introduces students to the vital business roles played by finance, sales, digital technologies, marketing, and socio-economic influences. With a broad introduction to business principles in Year One and Two, graduates can perform as well-rounded marketing professionals in the modern business environment.
  • Students will learn to recognise the key characteristics governing a particular company and then identify the factors that are critical to its success in preparation for the business world.
  • Students will be introduced to entrepreneurship principles and encouraged to flex their creative skills.
  • Students will apply their marketing knowledge with a real-life client in Year 3.
  • Students will understand digital marketing tools and the latest industry trends in buyer behaviour in a global marketplace.
  • Students have the flexibility to exit the programme after Year 2 with a Level 6 Higher Certificate in Business.
  • Graduates of the programme have excellent progression opportunities onto the final year of a Level 8 business degree.

Enrollment Cycles

  • September 2024

Entry Requirements

  • Leaving Certificate
  • 5 O6/H7 grades, to include a language (English, Irish or another language) and Maths.
  • QQI Level 5 Award
  • A minimum Full QQI Level 5 Award with 3 Distinctions and a Pass or higher in all other remaining subjects.

International Applicants
Please contact us to enquire about entry requirements for international qualifications.
English Language

  • If English is not your native language, you must show that your English level is of a suitable standard. For further information please contact us.
  • In response to the worldwide closure of English Language Test Centers arising from the Covid-19 pandemic, Griffith College is now accepting the online Duolingo English Test (DET) as valid proof of English proficiency. This is a temporary measure for our intakes up to and including February 2022.

Year 1

  • Optimising your Potential in Higher Education
  • Introduction to the Business Environment
  • Technologies for Business
  • Principles of Accounting and Finance
  • Marketing Fundamentals
  • Business Maths
  • Business Communications
  • Exploring Entrepreneurship

Year 2

  • Introduction to Management Accounting
  • Principles of Microeconomics
  • Personal and Professional Development
  • Business Management
  • Introduction to Law and Ethics
  • Enterprise Development
  • Marketing Practice
  • Principles of Macroeconomics
  • Financial Accounting

Year 3

  • Human Resource Management
  • Business Systems Analysis
  • Digital Communications and Customer Engagement
  • Buyer Behaviour
  • Global Marketing
  • Marketing Management Strategies
  • Marketing Communications Plan

General Fee Information  

  • An Academic Administration Fee of EUR250.00 and a 2% Learner Protection Charge is applicable each academic year in addition to the fees quoted below. The fees below relate to Year 1 fees only.

Study Mode: Full-Time

  • Dublin
  • EUR 5,650.00

Interested in this course?

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