BA in Marketing
First Year Course Fee
USD 14,280
Course Accredited By
HECA
Campus: Dublin Main Campus. Looking for an introductory course to Marketing which will inspire you and expand your knowledge of traditional and digital marketing techniques?.
This three-year introductory degree equips students with the knowledge and capabilities required for success in a global marketplace. This Marketing degree fosters student's entrepreneurial spirit and encourages them to flex their creative skills to become dynamic team players.
- Our BA in Marketing is available on a full-time basis over a three-year period. This degree introduces students to the vital business roles played by finance, sales, digital technologies, marketing, and socio-economic influences. With a broad introduction to business principles in Year One and Two, graduates can perform as well-rounded marketing professionals in the modern business environment.
- Students will learn to recognise the key characteristics governing a particular company and then identify the factors that are critical to its success in preparation for the business world.
- Students will be introduced to entrepreneurship principles and encouraged to flex their creative skills.
- Students will apply their marketing knowledge with a real-life client in Year 3.
- Students will understand digital marketing tools and the latest industry trends in buyer behaviour in a global marketplace.
- Students have the flexibility to exit the programme after Year 2 with a Level 6 Higher Certificate in Business.
- Graduates of the programme have excellent progression opportunities onto the final year of a Level 8 business degree.
Enrollment Cycles
- September 2024
Entry Requirements
- Leaving Certificate
- 5 O6/H7 grades, to include a language (English, Irish or another language) and Maths.
- QQI Level 5 Award
- A minimum Full QQI Level 5 Award with 3 Distinctions and a Pass or higher in all other remaining subjects.
International Applicants
Please contact us to enquire about entry requirements for international qualifications.
English Language
- If English is not your native language, you must show that your English level is of a suitable standard. For further information please contact us.
- In response to the worldwide closure of English Language Test Centers arising from the Covid-19 pandemic, Griffith College is now accepting the online Duolingo English Test (DET) as valid proof of English proficiency. This is a temporary measure for our intakes up to and including February 2022.
Year 1
- Optimising your Potential in Higher Education
- Introduction to the Business Environment
- Technologies for Business
- Principles of Accounting and Finance
- Marketing Fundamentals
- Business Maths
- Business Communications
- Exploring Entrepreneurship
Year 2
- Introduction to Management Accounting
- Principles of Microeconomics
- Personal and Professional Development
- Business Management
- Introduction to Law and Ethics
- Enterprise Development
- Marketing Practice
- Principles of Macroeconomics
- Financial Accounting
Year 3
- Human Resource Management
- Business Systems Analysis
- Digital Communications and Customer Engagement
- Buyer Behaviour
- Global Marketing
- Marketing Management Strategies
- Marketing Communications Plan
General Fee Information
- An Academic Administration Fee of EUR250.00 and a 2% Learner Protection Charge is applicable each academic year in addition to the fees quoted below. The fees below relate to Year 1 fees only.
Study Mode: Full-Time
- Dublin
- EUR 5,650.00