All Courses

Master in Management

EU Business School Geneva, Switzerland Ranked #42 in Europe


Next enrollment cycle

January 2024

See all cycles

Total Course Fee

USD 31,464

Course Accredited By


  • 1 Years
  • On Campus
  • Postgraduate
  • Degree
Rapid political, economic, social and technological changes are taking place across the world. In order to cope with and actively shape these complex changes, new forms of leadership are required. This program explores the realities of being an authentic leader in the 21st century, from making strategic decisions, managing people and performance and negotiating effectively, to operational and marketing management. Focusing on the development of critical thinking and executive skills, this master’s will give students the tools to be an effective leader and to adapt to future changes in business.
New forms of leadership are required to cope with and actively shape the political, economic, social and technological changes that are taking place across the world.

EU's Master in Management program explores leadership in the 21st century, from strategic thinking, management, negotiation to marketing. This program focus on the development of executive skills, and will give students the tools to be effective leaders and adapt to future changes.

Enrollment Cycles

  • January 2024
  • March 2024
  • October 2024
  • Certified copy of bachelor's degree and transcripts
  • Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent
    Applicants must also meet one of the following:
  • A GPA of 3.0 on a 4.0 scale
  • A satisfactory score on the GMAT or GRE
  • An interview with the academic dean
    * Students who do not meet the criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.

The Master in Management (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students will also participate in real-life case studies and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).
(13 CH | 18 ECTS)

Foundations of Business Management
This course focuses on the management of organizations. It will examine the skills and functions needed by managers to run efficient and effective organizations. Themes such as motivation, communication, leadership and strategy will be covered.
3 CH | 4 ECTS

Business Environment
This course offers a participative introduction to business environment analysis. The business environment of a global firm is presented in order to familiarize students with concepts related to the international economy and demonstrate how to apply theories to the current global context. Firstly, it provides an overview of the international economy, finance and international economic organizations, which gives students who do not have a background in economics an insight into the drivers and effects of globalization. Secondly, it puts the global firm into the broader context of global politics and economy and considers its role in society. Topics covered in this course include global competition, multinational firms in developed and developing countries and the identification and assessment of the forces that shape the international economic environment.
3 CH | 4 ECTS

Applied Finance
This course discusses the relevant accounting and finance functions required for decision-making in corporate and financial institutions. In this course, students learn about legal forms of business organizations, and the pros and cons of different types of company. This course helps students differentiate between terms like revenue, profit and costs. This will enable managers to analyze financials in order to understand areas of concern and ensure efficiency. This analysis is imperative for making key investment decisions regarding financing, investing, working capital and dividends. The corporations interact with financial markets in order to raise finance through equity, working capital finance, issuing bonds, distributing dividends, etc. They are also required to value their stocks or businesses, which form the basis of transactions in financial markets.
3 CH | 4 ECTS

Business Model
This course focuses on how to develop effective business models through marketing. The course will emphasize the design of customer-driven strategies and developing distinct competitive advantages.
3 CH | 4 ECTS

Seminar: Becoming a Manager
This course addresses the modern management process including decision-making and planning, motivating others and efficient communication. This course more specifically focuses on exploring the rationale of organizational design and structure to achieve firm objectives; positive employer- employee relations; managerial ethics and the use of control systems.
1 CH | 2 ECTS

(13 CH | 18 ECTS)
Marketing involves understanding the marketing mix and making decisions about product, distribution, promotion, and price. This course introduces students to the concepts, analyses and activities that comprise marketing management, including the study of the marketing environment framework, target market, market segmentation, marketing ethics, and the marketing mix. Students analyze cases dealing with marketing successes and failures, to acquire a fundamental understanding of marketing management.
3 CH | 4 ECTS

Operations Management
This course examines the functional area of operations management in the manufacturing industry. Topics include decision-making, capacity planning, aggregate planning, forecasting, inventory management, distribution planning, project management and quality control. The course is designed to integrate the various elements of the program within a practical problem-solving environment. Students are expected to read extensively, complete all assignments, participate in discussions and cooperate in the identification and application of their learning to new situations.
3 CH | 4 ECTS

Human Resources Management
This course will explore the key concepts, processes and techniques used in HRM and apply these to organizational settings. Students will explore the role of HRM in helping businesses to meet their strategic objectives and adapt to the changing business environment. The course covers topics such as recruitment and talent management and acquisition; training; mentoring and promotion; appraisal; fair compensation; conflict resolution and legal issues.
3 CH | 4 ECTS

Strategic Management
The strategic positioning of an organization is instrumental to its success. Having a clear vision and mission that runs throughout the organization is key to both internal and external branding. Students learn to identify and analyze the drivers of a company’s performance and identify external changes that may affect optimal results. This course reviews the main concepts, methods and tools used in formulating strategies and implementing processes. Students also explore ways to better leverage a company’s internal resources in order to improve sustainable performance and investigate the limitations of applied theory.
3 CH | 4 ECTS

Seminar: Authentic Leadership
Organizations are increasingly aware of the importance of intellectual and human capital. Leadership and trust are two drivers of human capital development. Trust is at the heart of organizational and personal issues and rests on rational and emotional foundations and on contractual and affective exchanges. To become a leader, you have to know yourself, be aware of your strengths and weaknesses and understand others. This course focuses on effective communication, support, teamwork, leadership and team-building.
1 CH | 2 ECTS
(13 CH | 18 ECTS)

International Business Management
This course studies various issues related to managing international businesses effectively. The purpose is to develop skills in identifying critical issues facing, analysing key factors related to, and developing solutions for businesses that compete in global business environments either now or in the future. This course aims to enable students to better analyse and understand the opportunities and challenges that companies face when expanding their activities internationally and when dealing with international competitors in their home markets. Special attention is placed upon different tools and analytic competences available to the different specialized managerial roles when competing internationally.
3 CH | 4 ECTS

Innovation Management
Innovation management establishes a framework for developing and maintaining innovation and new product development capabilities in the corporate world. It allows for the identification of the opportunities and needs for innovation and research and development in the firm, while linking it to the practical development of new products and the conditions under which they can be launched with success. The course is designed to integrate the various elements of the program within a practical problem-solving environment. Students are expected to read extensively, complete all assignments, participate in discussions and cooperate in the identification and application of their learning to new situations.
3 CH | 4 ECTS

This course uses a combination of traditional and contemporary business development methods and theories to give students an insight into the inception of a startup or the development of a new business concept for an existing company. Students will explore entrepreneurial behavior, successful initiatives and entrepreneurship frameworks, while drawing upon key entrepreneurial principles and methods to nurture critical thinking and confidence in entrepreneurial analysis.
3 CH | 4 ECTS

Applied Information Technology
The collection and management of business information and its effective dissemination throughout an organization is essential for decision-making and the future of any company. This course is designed to develop understanding of the importance of Knowledge Management (KM) and technology systems in today’s complex business environment. Students will gain an understanding of contemporary theories and practices of KM and will explore its role in helping businesses meet their strategic objectives and adapt to the ever- changing business environment.
3 CH | 4 ECTS

Seminar: Effective Negotiation
Negotiating is part of our personal and professional daily lives. This is a skill that all organizations value. Being an effective negotiator promotes career development. The main objectives of the course are to help students build and strengthen their negotiation skills by developing an analytical understanding of business negotiations, so they can become more effective negotiators and problem-solvers.
1 CH | 2 ECTS

GRADUATION (Requirements)
Business Plan
Students will also be required to submit a business plan (6 ECTS) at the end of their studies and to attend field trips, company visits and fairs as part of the experiential learning method.
4 CH | 6 ECTS

  • Three Terms/One Year Fees Per Term CHF 9,600 
  •  Total Course Fee CHF 28800

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