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BA in Sports Communication & Marketing

ISC - Long Island University, Brooklyn, United States


Next enrollment cycle

September 2024

See all cycles

First Year Course Fee

USD 37,926

Course Accredited By


  • 4 Years
  • On Campus
  • Undergraduate
  • Degree
  • Up to 18% scholarship

The Roc Nation’s School of Music, Sports & Entertainment’s innovative B.A. in Sports Communication & Marketing is the first of it’s kind in the New York metro area. The program prepares students for careers in a dynamic and growing spectrum of sports media. As the $500 billion sports industry continues to grow, there will be increased demand for professionals with business and communications training.


Drawing on years of industry experience, LIU’s faculty experts will create a dynamic course of study through experiential learning and access to world-renowned sports industry professionals.

Students will gain practical experience in sports writing and reporting; promotion of sports teams, events and products; performing as a play-by-play announcer or program host; and production of sports content for traditional, online and social media. Students will also have the opportunity to engage with LIU’s robust alumni network, which includes notable sports reporters, publicists and experts in New York City and beyond. Graduates of the program will be ready for careers in sports broadcasting, sports management, or sports information.

LIU Brooklyn’s location in the heart of Downtown Brooklyn provides students with ample access to and opportunities with sports franchises — Barclays Center, home of the Brooklyn Nets, is just 1/2- mile from campus.

Enrollment Cycles

  • September 2024

Entry requirements
Direct Admission

  • TOEFL (iBT) 75 or 79 (varies by program)
  • IELTS 6.0
  • Pearson (PTE) 50
  • Pearson Versant Not Accepted
  • Duolingo Not Accepted
  • Gao Kao English 90 (Post) 
  • GPA: 2.0 – 2.5

English Language Institute

  • TOEFL (iBT) No official score required
  • IELTS Below 6.0 (Post) 
  • Pearson (PTE) Below 50
  • Pearson Versant Not Accepted
  • Duolingo Not Accepted
  • Gao Kao English Under 90 (Post) 
  • GPA: 2.0 - 2.5


  • MANT/SOC 161 Sociology of Sport
  • JOU 119: News Writing
  • JOU 120 Introduction to Mass Communication
  • JOU 135 News Reporting I
  • JOU 147 Sports Information and Public Relations
  • JOU 151 Sports Writing and Reporting
  • JOU 160 Journalism Internship
  • MKT 201 Fundementals of Marketing
  • MKT 344 Sports Marketing
  • SPM 176 Introduction to Sport Management


  • JOU 111 Photojournalism
  • JOU 130 Television Journalism
  • JOU 141 Online Journalism
  • JOU 143 Communication
  • JOU 222 Social Media Theory and Practice
  • JOU 1561 Video Journalism I


  • HIS 175 Social History of Sports
  • JOU 192 Covering High Profile Athletes: Challenges and Pitfalls
  • JOU 204 The Globalization of Sports: Origins and Prospects
  • SPM 186 Sport Facilities Management
  • SPM 191 Leadership in Sport Management
  • SPM 200 Sports Law
  • SPM 202 Strategic Sport Communication
  • SPM 216: Selling & Communication for Sports


Direct Admission (2 semesters - Varies by program) $23,382 - $27,108 

Estimated Room, Board & Fees $16,266 - $19,614

 *Pricing is subject to change

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