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Postgraduate Diploma in Digital Marketing Strategies

Amity University Dubai, United Arab Emirates


Next enrollment cycle

July 2023

See all cycles

Total Course Fee

USD 4,628

Course Accredited By


  • 1 Years
  • Online
  • Postgraduate
  • Diploma

Companies are always in search of new and innovative digital strategies to stay relevant and profitable in a dynamic and competitive market. Understanding a customer’s experience and the requirements of a business are key to developing ideas and creating successful marketing strategies.

  • From using social media tools (LinkedIn, Twitter, Facebook) to market your business and connecting with an audience to discovering how to drive sales and increase customer engagement through search engine optimization, students will learn how to tackle the fast-paced profession, its strategies and related practices.
  • Over a period of 12 months, this 14 course programme will cover the core concepts of digital marketing, strategic social media marketing, search engine optimization, search engine marketing, display marketing, effective content marketing, remarketing, email marketing, mobile app marketing, digital analytics and digital strategy and planning
  • The programme will bring to life marketing theories, techniques and principles that can be put into practice in a workplace. Students enrolled in the programme will learn how to create effective and impactful campaigns across a number of channels, and the basic principles of marketing and how it directly impacts several other areas of an organisation, like human resource management, business management and accounting.

Enrollment Cycles

  • July 2023
  • Our blended learning experience is open to graduates, post graduates and working professionals.

17,000 AED 5% VAT Per Year

If you receive and accept an offer, you can register by paying the Registration fee of AED 3,100 (USD 855) which is non-refundable

  • Caution Deposit - AED 2000 (USD550)

TRANSPORTATION FEE Area Sem I (Sep - Jan) Sem II (Feb - June)

  • Dubai AED 1,950-2,200  
  • Sharjah AED 2,450  
  • Ajman AED 2,700  
  • Umm Al Quwain & Ras Al Khaimah AED 2,950  
  • Abu Dhabi & Al Ain AED 3,750  


  • Student outside UAE AED 2,400  
  • Student inside UAE AED 4,000  
  • Refundable deposit AED 3,000  
  • Additional charge for express services AED 1,500  


  • Double occupancy AED 25,000  
  • Single occupancy (subject to availability) AED 40,000  
  • Refundable security deposit AED 2,000

Amity University will be organising a Scholarship test in Which top 20 student will get 50% Scholarship depending upon performance in the test

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