BS in Marketing
First Year Course Fee
USD 37,926
Course Accredited By
MSCHE
Understanding the dynamic marketplace and the needs of consumers is critical for business success in the 21st century.
The 120-credit B.S. in Marketing prepares students for professional careers in a wide variety of marketing functions within business and not-for-profit organizations. Marketing involves the study of new product development, marketing research, analysis of distribution systems, determination of pricing policies, promotion of products and ideas, business relationships, and predictions of consumer behavior.
As a marketing major, you will develop the creative, analytical and communication skills necessary to succeed in the field. You also will develop competencies in product and service promotion, distribution, buyer behavior and market research. Marketing courses focus on integrating theory and practical applications through the use of cases, computer simulations, and through hands-on field projects.
Recent graduates are pursuing marketing careers at companies such as Sony Music, Grey Advertising and Saatchi & Saatchi.
As a marketing major, you will develop the creative, analytical and communication skills necessary to succeed in the field. You also will develop competencies in product and service promotion, distribution, buyer behavior and market research. Marketing courses focus on integrating theory and practical applications through the use of cases, computer simulations, and through hands-on field projects.
Recent graduates are pursuing marketing careers at companies such as Sony Music, Grey Advertising and Saatchi & Saatchi.
Enrollment Cycles
- September 2024
Entry requirements
Undergraduate
Direct Admission
- TOEFL (iBT) 75 or 79 (varies by program)
- IELTS 6.0
- Pearson (PTE) 50
- Pearson Versant Not Accepted
- Duolingo Not Accepted
- Gao Kao English 90 (Post)
- GPA: 2.0 – 2.5
English Language Institute
- TOEFL (iBT) No official score required
- IELTS Below 6.0 (Post)
- Pearson (PTE) Below 50
- Pearson Versant Not Accepted
- Duolingo Not Accepted
- Gao Kao English Under 90 (Post)
- GPA: 2.0 - 2.5
Core Curriculum Requirements
- LIU Post Thematic Core Curriculum: (32-33 credits)
- POST 101 1 credit
First-Year Seminar 3 credits
- Writing I 3 credits
- Writing II 3 credits
- Quantitative Reasoning (MTH 4 or MTH 6 required) 3 credits
- Scientific Inquiry & the Natural World 4 credits
- Creativity, Media & the Arts 3 credits
- Perspectives on World Cultures 3 credits
- Self, Society & Ethics 3 credits
- Power, Institutions & Structures (ECO 10 required) 3 credits
- Additional course from one cluster (ECO 11 required) 3-4 credits
- ACC 11 Accounting Principles I 3.00hrs
- BDA 18 Data Analytics in Excel 3.00hrs
- FIN 11 Principles of Finance I 3.00hrs
- MAN 11 Principles of Management 3.00hrs
- MAN 16 Business Communication 3.00hrs
- MKT 11 Marketing Principles and Practices 3.00hrs
- MKT 35 Integrated Marketing Communications 3.00hrs
- MKT 70 International Business: The Firm & Environment 3.00hrs
- QAS 20 Business Statistics 3.00hrs
- ENT 17 Social Entrepreneurship Consulting 3.00hrs
- ENT 101 Foundations of Entrepreneurship 3.00hrs
- ECON 10 Introduction to Microeconomics 3.00hrs
- ECON 11 Introduction to Macroeconomics 3.00hrs
- MTH 4 Introductory Mathematics for Business 3.00hrs
- MTH 6 Calculus for Business and Social Science 3.00hrs
Undergraduate
English Language Institute (1 semester) $5,000
Direct Admission (2 semesters) $37,926
Estimated Room, Board & Fees $16,266 - $19,614