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BBA in Marketing

ISC - James Madison University, United States

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bba-in-marketing

Next enrollment cycle

May 2024

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First Year Course Fee

USD 24,875

Course Accredited By

AACSB

  • 4 Years
  • On Campus
  • Undergraduate
  • Degree
  • Up to 6% scholarship
As a JMU marketing major, you’ll be concerned with building long-term relationships and co-creating value with customers, clients, partners and society at large.
Your studies will focus on the traditional sales and digital marketing skills needed to be prepared for lots of different types of marketing. Factual and conceptual knowledge, problem solving and communication are paired with experiential learning and the use of information technology. The result is developing an expertise valued in a variety of business settings and industries.

Effective marketing professionals are essential for organizations to reach their sales goals and potential in the competitive and customer-oriented marketplace.

Enrollment Cycles

  • May 2024
  • August 2024

Undergraduate
International Year (3 semesters) Intensive English Program (IEP) (1 semester)

  • TOEFL (iBT) 45 overall
  • IELTS 4.5 overall
  • Pearson (PTE) Not Accepted
  • Pearson Versant 41-42
  • Duolingo 65
  • Gao Kao English 75/120: 95/150
  • GPA: Undergraduate: 2.25 for International Year
    Up to 28 credits toward degree

International Year (3 semesters)

  • TOEFL (iBT) 50 overall
  • IELTS 5.0 overall
  • Pearson (PTE) 42
  • Pearson Versant 43-47
  • Duolingo 75
  • Gao Kao English 77/120; 99/150
  • GPA: Undergraduate: 2.25 for International Year
    Up to 27 credits toward degree

International Year (2 semesters)

  • TOEFL (iBT) 60 overall
  • IELTS 5.5 overall
  • Pearson (PTE) 45
  • Pearson Versant 48-54
  • Duolingo 85
  • Gao Kao English 83/120; 105/150
  • GPA: Undergraduate: 2.25 for International Year
    Up to 27 credits toward degree

International Year (1 semester)

  • TOEFL (iBT) 80 overall OR SAT with minimum score in critical reading of 500 is accepted in place of qualifying IELTS or TOEFL score
  • IELTS 6.5 overall OR SAT with minimum score in critical reading of 500 is accepted in place of qualifying IELTS or TOEFL score
  • Pearson (PTE) 58
  • Pearson Versant 64 or higher
  • Duolingo 105
  • Gao Kao English 95/120: 115/150
  • GPA: Undergraduate: 2.25 for International Year
    Up to 27 credits toward degree

Direct Admission

  • TOEFL (iBT) 80 overall OR SAT with minimum score in critical reading of 500 is accepted in place of qualifying IELTS or TOEFL score
  • IELTS 6.5 overall OR SAT with minimum score in critical reading of 500 is accepted in place of qualifying IELTS or TOEFL score
  • Pearson (PTE) 58
  • Pearson Versant 64 or higher
  • Duolingo 105
  • Gao Kao English Not Accepted
  • GPA: Undergraduate: 2.5 for Direct Admission

Required Courses
MKTG 384 - Integrated Marketing Communications
MKTG 385 - Consumer Behavior
MKTG 430 - Professional Selling
MKTG 482 - Marketing Analytics
MKTG 485 - Marketing Management


Concentration Courses
MKTG 455 - Sales Leadership
MKTG 465 - CRM Technology for Sales Professionals
MKTG 466 - Advanced Professional Selling (spring only)
MKTG 410 - Social Media Marketing
MKTG 470 - Strategic Internet Marketing
MKTG 477 - Digital Marketing Practicum (spring only)


Elective Courses
MKTG 480 - New Product Development and Management
MKTG 386 - Services Marketing
MKTG 388 - Omnichannel Retailing
MTG 405 - Survey Research
MKTG 462 - International Logistics
MKTG 494 - Marketing Internship
MKTG 498 - Special Topics in Marketing

Pricing*

 Undergraduate 

IEP (1 semester) International Year (3 semester) $42,385 

International Year (3 semester) $33,650 

International Year (2 semester) $24,150 

International Year (1 semester) $12,075

 Direct Admit $24,875

Program Tuition Estimated Room, Board & Fees $17,048 - $17,470**

*Pricing is subject to change. 

**2-semester estimate. 

Undergraduate Pathway Scholarship 

Scholarship Available - Upto $8,000

 Undergraduate Direct Admission Scholarship

 Scholarship Available - Upto $6,000 

*Direct admission scholarship is available in each year

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