Msc in Digital Marketing
Kaplan - University of Liverpool Online, United Kingdom
Total Course Fee
USD 25,020
Course Accredited By
AACSB
Digital marketing has revolutionised the global business landscape. Innovative digital techniques have allowed companies to reach global audiences instantaneously creating an exciting, fast paced and competitive marketing environment.
This course is also available in Part Time Mode.
- This programme will take advantage of the most current theory and practice to explore the key aspects of the digital marketing environment and how it has influenced marketing strategy. It will consider how digital marketing fits in with traditional marketing theories and practices and consider what future trends in digital marketing will look like.
- Students will be equipped with the specialist knowledge and professional skills to become outstanding digital marketing managers, either in their current employment or when forging a new career in the field of marketing.
- The curriculum combines essential digital marketing elements such as consumer behaviour, digital communications, social medial marketing, and brand creation and management with core business skills. These are tailored to the needs of marketing practice, including leadership, data and financial management, marketing and business ethics and corporate social responsibility.
- Graduates will be equipped with the knowledge, skills, awareness and confidence to be highly effective managers and digital marketing professionals able to influence organisational strategy and practice. After completing this programme, you will be able to develop your existing marketing career, move into a role within the digital marketing sector or work within a general management position.
Enrollment Cycles
- October 2024
- All applications will be considered on a case-by-case basis. If you want to discuss your previous qualifications and experience before applying, please contact us now via LiveChat.
Applications should possess either:
- A minimum of a 2:1 class degree in an appropriate subject, equivalent to a UK bachelor’s degree; or
- Professional work experience in a related field and/or other prior qualifications will be considered on a case-by-case basis.
- All applicants must provide evidence that they have an English language ability equivalent to an IELTS (academic) score of 6.5.
- If you don’t have an IELTS or equivalent certificate, you can take our free online English test to assess your proficiency. You don’t need to prove your English ability if you are a national of, or have completed a qualification equivalent to a UK degree
- This programme consists of the following modules. You are required to complete 180 credits to achieve a full Master of Science (MSc), 120 credits to achieve the postgraduate diploma (PG Dip) and 60 credits to achieve the postgraduate certificate (PG Cert).
- Digital Marketing Strategy and Practice (15 credits)
- Becoming a Leader (15 credits)
- Ethical and Sustainable Business Practice (15 credits)
- Finance and Data Analysis for Managers (15 credits)
- Consumer Behaviour (15 credits)
- Digital Communications and Social Media Marketing (15 credits)
- Brand Creation and Management (15 credits)
- Research Methods (15 credits)
- Dissertation (60 credits)
- MSc: £18,000
- These fees* are fully inclusive of all costs, including all teaching materials, core textbooks, assessments and resits.
- Scholarships and discounts
- In addition to the Executive Scholarship, you may also be able to benefit from the following scholarships and discounts:
- Full payment discount
- If you choose to pay for your postgraduate programme up-front, we will apply an additional 5% discount to your tuition fee.
- Executive Scholarships
- Executive Scholarships of 15% are available for all Business and Management programmes including the MBA, for enrolments during the 2021/22 academic year.
- Regional Scholarships
- Regional Scholarships of up to 15% are available for international students based overseas in eligible countries
- Alumni discount
- University of Liverpool graduates going on to study an online master’s programme can benefit from a 10% discount on the tuition fees.