BSBA in Marketing
Trine University, United States
First Year Course Fee
USD 47,649
Course Accredited By
THLC
Marketing creates and satisfies consumer desires, touching all aspects of our lives. You will be prepared for a successful career in this dynamic field through the Bachelor of Science in business administration with a major in marketing at Trine University.
The degree: Skills you need, customized to the career you want
Through the Bachelor of Science in business administration with a major in marketing, you will develop the knowledge, analytical and communication skills required for a dynamic career and gain a solid theoretical and practical understanding of the concepts driving today’s most successful companies.
Trine's marketing degree offers a wide spectrum of classes, so once you decide which career path you want to focus on, we will tailor your schedule to fit that area of expertise.
The experience: Guidance from professionals, extra opportunities for growth
Since creativity and communication skills are vital to a successful career in marketing, you will interact regularly with marketing professionals in class and through required internships. Our faculty, mentors, and career advisors will help you understand the diverse career opportunities available.
You also can be part of the Trine Student Marketing Association (TSMA), designed to provide additional opportunities to work with organizations in the local community, hear from industry experts and utilize skills learned in the classroom. TSMA is a great addition to your resume as well as a tool that can be helpful in finding internships and job opportunities.
The result: Successful careers in many fields
The Bachelor of Science in business administration with a major in marketing will prepare you for a career in advertising, sales, digital media, services marketing or retail management. You will discover career opportunities in fields such as:
- Sales management
- Advertising
- Marketing analysis
- Digital advertising
- Retail management
- Brand and product management
- Merchandising
- Marketing management
Recent Trine marketing graduates are impacting companies in sports marketing, consumer goods, business-to-business markets and business analytics. Graduates of the program have enjoyed a job placement rate of nearly 100 percent!
Enrollment Cycles
- January 2024
- May 2024
- August 2024
Admission requirements for transfer students:
- Transfer students applying to the Allen School of Engineering and Computing must have a minimum cumulative grade point average of 2.5 and a grade of “C” or better in Calculus I, Chemistry I, and College Composition.
- Transfer students applying to the Franks School of Education must have a minimum cumulative grade point average of 3.0 and a grade of “C” or better in a mathematics course, a social sciences or humanities course, and English Composition 1.
- Transfer students applying to the Rinker Ross School of Health Sciences must have a minimum cumulative grade point average of 2.5 and a grade of “C” or better in a mathematics course, a social sciences or humanities course, and English Composition 1.
- Transfer students applying to the Ketner School of Business and the Jannen School of Arts and Sciences must have a minimum cumulative grade point average of 2.25 and a grade of “C” or better in a mathematics course, a social sciences or humanities course, and English Composition 1.
High School Transcripts:
- Request your high school to send a copy of your current transcript to Trine.
- Transcripts can be submitted via mail, fax, Parchment, screenshot, and e-mail.
- Trine University is Test Optional for the 2021-2022 and 2022-2023 academic years. "Test-optional" means that standardized tests are not required from high school students when they are considered for admission to Trine University. Of course, students can still choose to submit their test scores, however, those scores will be considered to be only part of the student’s overall academic record.
- High school students can take the American College Test (ACT) and/or the Scholastic Aptitude Test (SAT) and request that scores be sent to Trine.
- The University's code numbers are 1250 for the ACT and 1811 for the SAT.
- Test scores can be submitted via mail, fax, Parchment, screenshot, or e-mail and may be sent FREE from College Board to your counselor at any time.
Total Credit Hours - 120
General Education Requirements - 42 credit hours
• ENG 143 College Composition or ENG 133 Technical Communications
•HUM 203 Humanities Seminar
• SP 203 Effective Speaking
• ECO 213 Microeconomics and ECO 223 Macroeconomics
or ECO 203 Survey of Economics and Social Science Elective
• Humanities Elective - 6 credit hours
• MA 113 College Algebra
• MA 173 Essential Calculus
• Science Elective
• MA 253 Statistics
• PSY 113 Psychology
• BA 213 Advanced Spreadsheets for Business
• General Education Elective
Business Core Program Requirements - 35 or 36 credit hours
• BA 102 University Experience - Business
or UE 101 University Experience
• BA 123 Business Concepts
• BA 201 Professional Development and Strategies
• AC 203 Accounting I
• AC 213 Accounting II
• BA 343 International Business
• BA 3113 Business Internship*
• FIN 303 Managerial Finance
• LAW 203 Business Law I
• MGT 353 Designing Operations
• MGT 363 Organizational Behavior
• MGT 453 Strategic Management
• MK 203 Marketing
Concentration Requirements - 30 credit hours
• MGT 323 Leadership
• MK 323 Integrated Marketing Communications
• MK 363 Buyer Behavior
• MK 423 Personal Selling
• MK 463 Marketing Research
• MK 473 Digital Advertising SEM/SEO
Select any two - 6 credit hours (*List of approved courses below)
Business Electives (AC, BA, ECO, ENT, FIN, HR, LAW, LDR, MGT, MK 300 or 400 level) - 6 credit hours
• COM 301, COM 323, COM 343, COM 353, COM 363, COM 373, COM 383, COM 413, COM 433, COM 453, COM 483, HOS 303, HOS 322, MK 313, MK 343, MK 353, MK 433, MK 483, MK 493, MK 503, PSY 333, PSY 343, PSY 393, SM 393
• Free Electives - 12 or 13 credit hours