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Postgraduate Diploma in Global Digital Marketing

Kaplan - University of Essex Online, United Kingdom


Next enrollment cycle

July 2024

See all cycles

Total Course Fee

USD 10,722

Course Accredited By


  • 16 Months
  • Online
  • Postgraduate
  • Diploma
  • Up to 10% scholarship
In the modern business world, it is essential for marketers to have a solid understanding of the increasing number of digital channels available.
  • It is especially important that they are aware of the opportunities created by them on an international scale, as well as the challenges that arise.

This short postgraduate marketing course introduces you to a variety of crucial strategies to promote products and services and the underlying theory behind them. You will study a range of topics including:

  • The external context in which international businesses operate and the opportunities and challenges posed
  • The internal processes that occur within a consumer’s mind and how to choose corresponding marketing strategies
  • Management of internal and external communications aimed at creating a favourable point of view among stakeholders
  • Data analytics for managers, including the technical aspects of collecting and organising data
  • Alongside the specialist knowledge you gain, you will also improve your skills in communication, critical thinking and research. Towards the end of your studies you will have the opportunity to advance onto the full Masters

Enrollment Cycles

  • July 2024
  • October 2024
  • We know that many people from non-traditional backgrounds would succeed on our courses! That’s why we offer two different entry routes, taking into account your prior work experience and relevant qualifications. You will also need to meet our English language requirements.
  • Additionally, you will need to pass your first assignment set within your two-week induction period of the course in order to continue with your studies.

Academic entry route

  • In order to satisfy the academic entry route requirements for our PG Dip Global Digital Marketing, as a minimum you must have an undergraduate degree from an approved institution, equivalent to a UK Honours degree, or a relevant Level 6 professional qualification.

Work experience entry route

  • In order to satisfy the work experience entry route requirements for our PG Dip Global Digital Marketing, as a minimum you must have at least five years’ relevant work experience in marketing.

English language requirements

  • As our courses are delivered in English, a high proficiency with English is required. If English is not your first language, your English ability should be equivalent to an IELTS (Academic) score of 6.5. Don’t worry if you don’t hold an IELTS or equivalent qualification – we offer a free online English test to assess your proficiency.
  • You don’t need to prove your English ability if you are a national of, or have completed a qualification equivalent to a UK degree
  • The PG Dip Global Digital Marketing is made up of the following modules and, upon completion, is equal to a total of 120 credits at Level 7.

Level 7 modules:

  • International Business Environment (10 credits)
  • Marketing in a Global Economy (10 credits)
  • Service Marketing (10 credits)
  • Consumer Behaviour in the Digital Age (20 credits)
  • Strategic Online Marketing Management (10 credits)
  • Corporate Communication (20 credits)
  • Marketing Strategy and Management (20 credits)
  • Data Analytics for Managers (20 credits)

2021-22 Full course fee**: £7,714

 Full payment discount 

  • When paying for your undergraduate or postgraduate course up-front, we’ll offer you a discount of 10% for students starting their course in the 2020-21 academic year, and 5% for students starting their course in the 2021-22 academic year. 

Alumni discount 

  • If you are a previous graduate with the University of Essex or University of Essex Online, we’ll award you a 10% alumni discount on your postgraduate tuition fees when you continue your studies to Masters level. This is only applicable to students studying online and does not apply to students studying on campus.
  • The Alumni discount cannot be used in combination with the International scholarship. 


  • International scholarship (all courses) International students residing in specific regions outside of the UK may be eligible for a partial scholarship for our undergraduate and postgraduate online courses.

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