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BA (Hons) in Business (Marketing)

Griffith College, Ireland


Next enrollment cycle

February 2024

See all cycles

First Year Course Fee

USD 14,280

Course Accredited By


  • 3 Years
  • On Campus
  • Undergraduate
  • Degree
  • Up to 8% scholarship

Campus: Dublin Main Campus.

This course is also available in Part time and Blended Learning Mode.

The BA (Hons) in Business (Marketing) is an exciting, practical programme that offers students the opportunity to hone in on their marketing strategy skills and apply their knowledge to real-life marketing scenarios in the context of a global landscape.

  • Our BA (Hons) in Business (Marketing) is available on a full, part-time and blended learning basis over a three-year period. The purpose of the programme is to inspire and nurture a student’s interest in the marketing discipline, while providing a solid foundation in business subjects.
  • Students will develop an understanding of marketing theory and frameworks to formulate robust marketing strategies in a global economy.
  • Students will get hands-on practical knowledge and experience through live case studies and client consultation.
  • You will be taught the importance of digital marketing, branding, and social media tools in the context of the modern business environment.
  • You will flex your selling, negotiating and sales management knowledge and the effect of current marketing trends and digital consumer behaviour.
  • Students will establish a solid understanding of sales management and how to build a long term sales plan with consumers
  • In years 1 and 2, students will receive a grounding in core business areas like finance, management, HRM, and business law, perfectly positioning them to be a dynamic team player.

Enrollment Cycles

  • February 2024
  • September 2024

Entry Requirements

  • Leaving Certificate
  • 2 H5 and 4 O6/H7 grades, to include a language (English, Irish or another language) and Maths.
  • QQI Level 5 Award
  • A minimum Full QQI Level 5 Award with 3 Distinctions and a Pass or higher in all other remaining subjects.

International Applicants

  • Please contact us to enquire about entry requirements for international qualifications.

English Language

  • If English is not your native language, you must show that your English level is of a suitable standard. For further information please contact us.
  • In response to the worldwide closure of English Language Test Centres arising from the Covid-19 pandemic, Griffith College is now accepting the online Duolingo English Test (DET) as valid proof of English proficiency. This is a temporary measure for our intakes up to and including February 2022.

Year 1

  • Introduction to Management Accounting
  • Principles of Microeconomics
  • Technologies for Business
  • Business Management
  • Optimising Your Potential in Higher Education
  • Business Maths and Statistics
  • Marketing Fundamentals
  • Principles of Macroeconomics
  • Financial Accounting

Year 2

  • Operations and Supply Chain Management
  • Managing Organisational Behaviour
  • Personal and Professional Development
  • Business Law and Ethics
  • Human Resource Management
  • Introduction to Entrepreneurship
  • Digital Communications and Customer Engagement
  • Business Systems Analysis

Year 3 - Mandatory Modules

  • Business Plan
  • Financial Management
  • Strategic Management
  • Global Business Environments

Year 3 - Elective Modules

  • Global Marketing
  • Consumer Behaviour in a Digital Era
  • Selling, Negotiating and Sales Management
  • 21st Century Branding and Marketing Communications

General Fee Information  

  • An Academic Administration Fee of EUR250.00 and a 2% Learner Protection Charge is applicable each academic year in addition to the fees quoted below. The fees below relate to Year 1 fees only.

Study Mode: Full-Time

  • Dublin  
  • EUR 5,650.00

Interested in this course?

Our Admissions Counsellors would love to assist!

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