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BA Business Management (Marketing)

The University of Law London, United Kingdom


Next enrollment cycle

January 2024

See all cycles

First Year Course Fee

USD 19,669

Course Accredited By


  • 4 Years
  • On Campus
  • Undergraduate
  • Degree
  • Up to 13% scholarship
Underpinned with a full range of fundamental business skills, this undergraduate degree offers a platform for those seeking the first step towards a business career, specialising in marketing.

With sessions led by business and marketing professionals with real world experience and expertise, this degree is designed with a focus on what is most important - your employability.

  • Practical courses delivered by experienced teachers and specialists with industry expertise
  • Focused learning - smaller class sizes mean friendly, personalised teaching, greater interaction and that your views will be heard
  • Study at a truly international Business School with sites across the UK, in Germany and Hong Kong plus with CampuSwitch you can move between our campuses globally and online to suit your situation

The marketing pathway version of our Business Management degree is aimed at students with an interest in pursuing a career in marketing or business management, and offers a grounding in both areas.

  • With this course you’ll learn about how strategic marketing planning and communications contribute to the success of organisations internationally. We’ve designed this course to help develop your skills in planning, presenting, communication and teamwork, preparing you for a wide range of positions, including roles in digital communications, customer behaviour and management.
  • Due to the high level of marketing studied during this course, you will also receive an exemption from the Chartered Institute of Marketing for the Level 4 Marketing module within the Certificate in Professional Marketing.
  • After graduating from this course you could consider following specialised business and marketing postgraduate options such as an MSc in International Marketing, Digital Marketing or Strategic Business Management.

Foundation Year

  • You can choose to take an additional Foundation Year before you start this course. This introductory year focuses on developing the key skills required to study at degree level and covers the same modules across all business and law courses. The modules covered will initially enhance your communications skills, digital and information literacy, and ability to think critically. In addition, modules covering the Foundations of Business Management, Law, and Social Sciences will not only support your progression onto your business degree, but also give you an introduction to other disciplines. You then have the added flexibility of switching your degree programme if another discipline captures your interest, subject to availability and entry requirements.

Enrollment Cycles

  • January 2024
  • September 2024

Degrees with Foundation Year 4 Year On Campus

UK Entry Requirements

  • 32 UCAS points from one A Level or 40 UCAS points from two A Levels, or equivalent qualifications
  • 5 GCSEs at Grade A-C/9-4 (including English) and Grade D/4 or above in Maths, or equivalent qualifications

Non-standard entry route A

  • If you come from a non-traditional background with no formal qualifications you will be invited on-Campus to complete an in-house numeracy and literacy test to illustrate your level of Maths and English. A formal interview will also take place. You will also need to provide two years of appropriate work experience evidenced by a full CV and a reference.
  • English language requirements for applicants whose first language is not English
  • An English language level equivalent to IELTS 5.5 or above with a minimum of 5.5 in each component. Please see 'Alternative English language qualifications' section below for alternatives to IELTS.

Three Year Degrees On Campus

UK Entry Requirements

  • A Level: BBC
  • You will also need to possess Grade C/4 or above in GCSE Maths and English Language, or equivalent qualifications.

Non-standard entry route B:

  • If you come from a non-traditional background with no formal qualifications you will be invited on-campus to complete an in-house numeracy and literacy test to illustrate your level of Maths and English. A formal interview will also take place. You will also need to provide 3 years of proven work experience evidenced in a full CV along with a work reference.
  • Foundation Year optional
  • Introduction to Finance
  • Introduction to Marketing
  • Introduction to Human Resource Management
  • Introduction to Management
  • Numeracy Skills for Business
  • Academic and Report Writing

Year 1

  • Essentials of Management
  • Academic and Professional Studies
  • Principles of Marketing
  • Accounting and Finance
  • International Business Environment
  • Managing and Leading People

Year 2

 30 study weeks

  • Leading Change
  • Corporate Responsibility in a Global Context
  • Economics and Global Trade
  • Personal and Professional Development
  • Customer Behaviour
  • Marketing Communications in the Digital World

Year 3

 30 study weeks

  • Global Leadership
  • Strategic Management
  • Dissertation, Sector Project or Sector Internship
  • Creativity, Innovation and Entrepreneurship
  • International Digital Marketing
  • Jan 2021 fees: UK campuses: UK/EU students per year: £9,250
  •  International students per year: £13,750
  •  Berlin on-campus: €12,000 (UK/EU/International) per year 
  • Sep 2021 fees: UK campuses: UK students per year: £9,250 
  • International students per year: £14,150 
  • Berlin on-campus: UK/EU/International students per year: €12,000

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